FAQs

What is a creative project?

A creative project is any project that involves your creativity in some way. Virtually any project can be a “creative project”! If you are unsure whether we can work together, don’t hesitate to contact us at hi@armonicastudio.com, and we will figure it out together.

What Is Brand Curation?

Brand Curation is a smart way to make your project or business more successful, fulfilling, and satisfying. This label is particularly appropriate for creative projects because the expression “Brand Management” seems improper and alienating for artists, designers, and creators. Francesca drew inspiration from her experience as a Curatorial Assistant in a renowned museum in Ireland and came up with the expression “Brand Curation”. By the way, it comes from the Latin word “cura”!

What is the key concept behind Brand curation?

Your uniqueness makes you successful.

What is Brand curation in detail?

Brand Curation is a system of innovative methods. It differs from other methods and techniques because it focuses on rooting all the marketing and communication efforts in expressing why a brand or a product is unique and significant and how it fits into our culture. This approach makes marketing and communication easier and more effective because execution comes from the core meaning of a brand or an artifact. As a result, Brand Curation makes your products more relevant and desirable for your customers – leading to more sales.