How To Express Your Creative Vision Across Different Platforms
Maintaining your boundaries across an overconnected digital world.
Cover photo by Lautaro Chamo on Unsplash.
Each digital platform has its own unique culture and expectations around sharing. What works beautifully on Instagram might feel uncomfortable on LinkedIn, and what resonates in your newsletter may not translate to your website. The key to authentic expression isn't sharing the same content everywhere; instead, it's thoughtfully adapting your voice while maintaining your core values. By creating platform-specific approaches, you can connect meaningfully without compromising your boundaries.
Here are some ideas to consider.
Your website
Focus on foundational, evergreen aspects of your story that directly inform your business approach.
Email newsletters
Share occasional, thoughtful personal insights that build deeper connection with engaged subscribers.
Visual platforms
Show behind-the-scenes glimpses that humanize your brand without revealing private moments (for example, on Instagram).
Professional platforms
Emphasize professional challenges and growth relevant to your industry (for example, on LinkedIn).
Blog
Explore nuanced topics with depth and personal perspective, while maintaining professional boundaries.
Actionable tip
Audit your current content across platforms. Are you maintaining consistent boundaries, or do certain platforms push you toward oversharing? Adjust as needed to ensure your content strategy honors your comfort level everywhere.
Watch out
Beware of platform cultures that normalize oversharing. Just because others in your industry share certain types of content doesn't mean you must follow suit. The most memorable brands often set their own standards rather than following the crowd.
Your creative vision deserves to be expressed authentically across all platforms, but authenticity doesn't mean uniformity. By thoughtfully calibrating your approach to each space while staying true to your values, you create a cohesive yet nuanced brand presence that respects both your audience's expectations and your personal boundaries.
Remember that the most sustainable brand voices are those that can evolve across platforms without losing their essential truth!
Francesca – Armonica Studio
Francesca is the creator of Armonica Studio, a marketing consultancy focusing on strategy and communication. She is a Brand Strategist, a Communication Consultant, and the creator of The Armonica Blog: Marketing Insights And Actionable Tips For Creators And Makers. She currently lives in Berlin, Germany.
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