The Armonica Blog
Marketing Insights And Actionable Tips For Creators And Makers
Featured posts
Share your truth without sharing it all
How to be authentic while protecting your boundaries.
Authenticity: What It Really Means For Your Brand
Redefining authenticity beyond the buzzword.
5 Powerful Ways to Build Trust With Your Audience Before They Purchase
Turn curious browsers into loyal customers by establishing credibility from the very first interaction.
Why Trying to Lower Your Prices is a Waste of Money
And what you need to do instead that actually increases your chances for success.
9 Proven Ways to Build Unshakable Customer Loyalty
Loyal customers drive repeat business, referrals, and growth. Start building those connections today with actionable strategies that work.
3 Powerful Questions to Ask Yourself Every January That Will Set a Strong Foundation for Your Best Year Ever
Gain clarity, set meaningful objectives, and pave the way for a successful year.
The Global Showcase Collection: Your Key to Trade Show Success
Get ready to unlock new opportunities, grow your brand, and make your mark in the world of international trade.
What’s Your Vision?
Let’s start creating, refining, or reclaiming your vision today.
Are You Postponing Important Strategic Work for Your Brand Without Realizing It?
Strategic work is critical to shape the future of your brand. Here's how to identify if you're postponing essential strategic tasks and what you can do to prioritize them effectively.
Lower Prices, More Paying Customers?
Here's why things never work like that in real life.
3 Ideas To Present Your Offer In A Relevant, Appealing And Compelling Way
Hint: start from your customer’s benefits.
Stop Offering Discounts, Start Offering Value
Are you still offering a 10% discount for the first purchase? Let’s get creative.
The Armonica Blog: Marketing insights and actionable tips for creators and makers
Communication is a process, not just an act. This blog is a space to share what I have learned about Marketing and Communication throughout the past few years.
Browse by topic
- Email Marketing
- Brand Strategy
- Designers
- Project Management
- Customer Experience
- Copywriting
- Creators
- Goals
- Differentiation
- Personal Branding
- Independent Brands
- Positioning
- Inspiration
- E-Commerce
- Freelancers
- Jewelry
- Website
- Branding
- Founders
- Design
- Creative Direction
- Content Production
- Makers
- Fashion
- Digital Strategy
Looking for more resources to Step up to the next level?
Let’s build a strong and relevant Brand that people love.
Explore a mix of products and services specifically designed for independent brands — plus guidance and support every step of the way.